Nothing beats learning about public relations tactics from the professionals. This is vividly exemplified by the video above: Highlander, The Home Of Marketing Craftsmanship. Gordon G. Andrew, Managing Partner, gives some valuable insights about strategic communications in this brief overview. For example, one common error businesses make is assuming their releases alone are sufficient for effective public relations. One typical mistake with public relations agencies commit is failing to think through how their PR plan tactics will boost sales. I recommend watching this interview. In short, I'd like to have this man on my public relations project team!
Dec 16, 2011
Dec 15, 2011
NYU: The Top Choice
Click here for my pitch to PRSA. (or here:http://www.slideshare.net/yokirodriguez/m-rodriguez-assignment-10 )
I kept it simple. That sounds easy but it was harder to downsize than it was to add. Great training for the final!
Dec 14, 2011
PR-MBA Pilot Program: My Pitch
Hi Team,
Firstly – I needed to clarify a point I made during my brief appearance at Monday night’s class. Whilst I was certainly loving playing within Powerpoint and working with content that was already provided for us (cheers to that!).. I can understand the anxiety a lot of people felt pulling this one together. I now feel like my presentation is way to “Corporate-y” . I have LOTS of speaker notes and a little slide animation to reduce the amount of words appearing on one slide at a time - you don't get to see that via Slideshare.
Big congratulations to Susan, Josi & Tom for sharing theirs already via SlideShare – you did did a fantastic job! Great storytelling – hats off to you :)
My presentation can be viewed here (along with speaker notes)
Have a great week everyone.
Stern Is Leading By The Bow Into New Waters
The assignment idea of NYU Stern trying to win PRSA approval by Powerpoint for a MBA public relations program is cutting edge. Naturally, using the PFR&P course as a content guide make natural sense. The class is rigorous enough that it could be included in a doctoral program. And the task is good preparation for the final PR presentation powerpoint. I think Eric should make this assigment standard for all future PFR&P classes.
Check out my powerpoint slide presentation at www.slideshare.net/ofurmenni9/powerpoint-for-assigment-10-for-pfrp
Dec 13, 2011
PRSA Initiative with MBA programs
Before doing this assignment, I truely believed that there was a need for more Corporate communication /Reputation Management courses into MBA programs but it was interesting to study specifically for NYU. PRSA's initiative has a raison d'être and it is a promising pilot project. Let's hope NYU Stern School of Business could be part of it next year.
You will find out my presentation under the following link: http://www.slideshare.net/JosianeP/prsa-initiative-with-mba-programs
First Annual PRFandP Blog Awards 2011
I just returned your Assignment 9 Grading/Feedback documents (Maya, yours will arrive tomorrow). And just as I tipped my eggnog to the cast of Glee last night, I'm tipping a Tom & Jerry to you all tonight.
In the spirit of fun (and not a real reflection of one blog being better than another), I'm pleased to announce the winners of the First Annual PRFandP Blog Awards 2011.
BEST MEDIA RELATIONS WRITE-UP
The Keratin Diaries
(Maya)
MOST PROFESSIONAL CORPORATE PRODUCT BLOG
The GreenHive Blog
(Nicole)
MOST AUTHENTIC SMALL- TO MID-SIZED BUSINESS BLOG
From The Brim Of The Cup(Tom)
BEST TARGETING OF A NICHE AUDIENCE
Deva's Landing
(Melissa)
BEST USE OF BRAND VOICE
Kentucky Blue
(Shayla)
BEST USE OF VIDEO
Skinny Cow Dreamy Clusters
(Susan)
Honorable Mention: Most Experimental. (Susan created this video exclusively for Assignment 9)
BEST PRODUCT RELAUNCH
Winner, Winner, Diner Dinner
(Sonia)
* Honorable Mention: Best Blog Title
BEST TARGET AUDIENCE ENGAGEMENT
Bacardi Oakheart: The Taste Maker's Blog
(Emma)
* Honorable Mention: Best Consideration of a B2B Audience
BEST PRODUCT PROMOTION
ID-Iconic Denim
(Josiane)
* Honorable Mention: Best Kick-Off Blog Story
From The Brim of the Cup (runner-up)
(Tom)
Pilot Public Relations Program for MBAs at NYU
The Public Relations Society of America (PRSA) is leading an initiative to bring public relations courses to MBA programs, starting with Dartmouth's Tuck School of Business in 2012. The goal is to take this program nationwide in 2013.
Why do MBA students need a public relations program? Why should the PRSA include the NYU Stern School of Business in its pilot public relations program initiative? What would an NYU PR course for MBAs entail?
Find out in my Pilot Public Relations Program presentation on slideshare:
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