"This is it?"
If that's what you're thinking, the answer is this: Yes. For right now. And there's good reason. Audience.
I'm the blog creator. I'm also a [PRFandP] contributor, participant and audience target.
I'm not a designer. More importantly, in the context of a new PR, design is actually a communication strategy that's part of a message (errr .... authentic conversation) you're sharing with an audience. Design and layout contribute to the impact of a conversation. Design can affect the PR objective. (This terminology will all make sense very soon.)
For example, go here, the design sends a message. Click here, yet another. And so on.
The
Back to audience. It's by course design that I didn't build an Audience section in the Week One Lesson Module. Audience is important. And so are the new PR philosophies that we discussed in class. Conversations. Social. Authenticity.
That's why we're going to walk-the-walk and talk-the-talk.
This week, each of you will create your own [PRFandP] post about Audience. This is your first assignment. The angle, position or point-of-view you take is completely up to you. Keep it focused. Take a side. Have an opinion.
I have no idea what you'll share, and that's fine by me. We've got to start the conversation somewhere, so this is a good, manageable starting point.
Feel free to comment on your classmates' posts. It's not required, but if you have something to add, by all means.
Yes. This post does deserve a good response, becuase it is the launch pad to the PRFandP blog initiative. And, yes, we all should have responded to it last week. I apologize for not doing so, because its author deserves better.
ReplyDeleteThe point is that audience is really good central theme for blogging. There are so many angles to be covered, so many different directions to head in, so much to be said, that we are in no danger of exhausting this blog by the course's end.
This is especially so in the 21st century. Today's Internet based media brings audience into play with different cultures, languages, and mores.
One challenge is how to make strategic communications resonate with various publics in different countries, or even in different ethnic neighborhoods in a big city.
Another hurdle is how to pitch to diverse audiences cost-effectively? Today's economic tough times means making the client's dollars count.
I'm sure there are a hundred more tangents on audience that await exploration and comment from PRF&P bloggers. The point is, we all have a fertile main topic to harvest.
Let's all make the most of the blog for three reasons: 1. Time has a way of flying faster than we think. 2. PRF&P blog posts on audience enrich every reader's perspective. 3. You never know where the PRF&P blog will take you in the long run. You may someday be a big name in Internet blogging or strategic communications. As such, this is one course where you definitely want to give a 100% effort.
Thank you, Tom. I appreciate the blog love. Ha! More importantly, your observations are thoughtful and spot-on. Digital dialogue is at the core of this new PR mindset.
ReplyDeleteYes, there hundreds of audience-related tangents. And there will hundreds on clear writing, marketing communications, etc. etc. I've created the framework because I'm familiar with the information that you'll need for professional success. But all ten of us will fill in the holes and add color to this framework.
As I've said, this is experimental, though my guy says that it will be successful and rewarding for all of us.