No spin, honesty, trust, transparency. I see this cropping up everywhere from the New PR definitions we are learning about; to the protestor’s themes in the Occupy Wall Street Movement.. and special thanks to the musician Drake for the title of my blog entry. He too is reflecting through lyrics that we all seem keen to operate from a place of authenticity.
Is this the ushering of a new age in society? People before profits, truth over spin and a genuine concern for the best interest of others? I think so yes. And the crystal clear content of digital media is churning this evolution at lightning speed.
It seems we have no choice but to keep it real.
My mind is expanding daily with the content we are being exposed to in this course. At this point it’s got me questioning what I stand for: my own personal brand, my values and what I can bring to the table to endorse this philosophy, as a corporate communicator. And does our own sense of morality dictate the clients we work for, or companies we represent?
I’m a passionate person when it comes to values. To whole-heartily believe in the intrinsic identity of the company I represent is important. Developing media relationships armed with a geniune belief in the good of the company just seems so natural to me (with added boundaries to all that transparency-talk of course).
I do hope that rose-tinted view of mine isn't too scrambled by the obvious need to make ends meat (cha-ching)
I do hope that rose-tinted view of mine isn't too scrambled by the obvious need to make ends meat (cha-ching)
I think "believing in the intrinsic identity of the company" is very important. That level of faith elevates your job into a compelling cause. In other words, you are working not just for money, but for also a noble purpose.
ReplyDeleteBelieving in your company is a core fiber work ethic which will reflect on everything you do. It will elevate your morale and performance.
I worked for 10 years at Passaic Valley Today Newspapers in Woodland Park, NJ. The paper's identity, as my first editor used to say, is writing stories that are "local, local, local." In the journalism world, that meant covering community oriented stories (human interest, civic organization features, charity fundraisers) that, rather often, the dailies wouldn't touch.
I believed in Today's "local, local, local" philosophy. I saw that the more articles the paper did on local people and groups, the more respect the publication earned.
It gave the job a lot more meaning than just a means to a paycheck.