Rule #3 - If it is possible to cut a word out, always cut it out!

First, I really enjoyed the Clear writing class! Writing is one of the most effective skills you can develop for expanding your leadership and impact on your brand (both personal and professional). 

Following last week’s workshop, I have also been thinking about the gold rules all week and I wrote on several subjects just to be up and running! The thought of starting my own blog was so exciting but I found myself asking... do these rules apply the same way online.

While PR changes with social media, the clear writing rules stay the same. Indeed, the essence is SUCCINCT. In an era where everything is short-cycle, fast-paced and where the information flows rapidly, writing should be clear and direct to gather attention. 

Challenging? Yes!!!

Flexibility in writing is certainly another asset for any professional in communication because of the diversity of platforms (websites, social networks, and blogs). Perhaps, also imagine small platforms like your smart phone. Have you ever thought about how the content has to be modified to fit on small screens or how it has to catch your attention even if you are walking your dog, your coffee in one hand, and reading the PRFandP blog on your phone in the other hand? 

Like one Mashable’s article says: “If web copy is skimming the cream off the top of the milk, mobile copy is skimming cream off of the cream.”

Just like Eric, I am a fan of Seth Godin! Hilarious and inspirational speaker, I am a true follower of his blog. Rule #3 in writing naked has indeed never been more perfect for the digital age!