Spa Belles, a Manhattan based salon offering manicures, pedicures and various spa packages, is one of the most visually recognizable nail salons with 8 locations throughout the city.

While their locations are identifiable and strategically placed in different neighborhoods, Spa Belels lack a social media presence that could boost their clientele and brand recognition. In order to do so, I believe the company should take advantage of their already established facebook page, which has not been updated since March, and become involved with American Express’ second annual “Small Business Saturday”.

If Spa Belles signed up to be a part of Small Business Saturday, they would get $100 worth of Facebook advertising, financed by American Express. The nationwide campaign, Small Business Saturday, was launched in 2010 and has become a huge success through social media efforts (facebook, twitter). Small business Saturday allows independently owned stores to take advantage of holiday sales/increased shopping on Saturdays after Black Friday weekend.

If Spa Belles takes advantage of the national campaign by having special events in their stores and offering discounts or other incentives for clients on the Saturday after Thanksgiving, not only will they bring in new clients, but will increase awareness of the spa’s name for years to come. It will also give them incentive to update their facebook page with free advertising!