Tiger Woods maintained a close-to perfect reputation before the cheating allegations surfaced. Previous to that, I only associated Tiger with being the biggest name in Golf. As soon as he became the focus of every gossip magazine, blog and entertainment news story, Tiger Woods' reputation took a very fast turn for the worse. With the help of his pr team, Tiger issued an apology but failed to take questions from the media. I find that to be a pr failure. Do you agree?
Celebrities get into PR trouble constantly. Some make a career saving come back, while others have destroyed theirs. Since the 2009 (I believe that's the correct year!) media frenzy began, do you think he saved his reputation and career? PR success or failure?
I think Tiger Woods has not salvaged his reputation and career. To do so, he first needs to hold a no holds barred Q and A session with the press about the extra marital affair scandal.
ReplyDeleteThen, Woods needs a strategic communications campaign centered on character building deeds. For example, features about him honing his chipping and putting with expert coaches. Articles about Woods endorsing or donating to much needed charities.
And it would help if the former golf ace could win a major; something that he hasn't done since his reputation veered into infamy.
Action speaks louder than words. Sustained positive action forms the backbone of a PR recovery drive. That's why, for instance, Lindsay Lohan won't be nominated anytime soon for the comeback hall of fame. -Tom