A Commercial Gas Company Breathes Oxygen Into Its Online Profile

  AAA Medical Gases, located at 350 J.F.K Boulevard Bloomfield, is a family owned commercial gas vendor.  The company services about 2,000 customers in North Jersey, lower New York state, and eastern Pennsylvania. There are 15 employees, and a few part timers, according to Anthony Voglino, sales manager. 

 Reportedly, AAA sells cylinders of oxygen, nitrous oxide, carbon dioxide, nitrogen, and helium.   The company provides oxygen to doctors and medical institutions for their patients. It offers nitrous oxide to dentists for oral surgery operations. It supplies carbon dioxide and nitrogen for medical machinery. The corporation also delivers helium to retail stores for their balloon sales, the sales manager said.

 According to Voglino, his brother Michael Voglino has been company president and owner since 1994, after acquiring the firm.  The corporation is currently establishing its first-ever website, and has no social media presence.

 As such, one of my recommendations is establishing a Facebook page for AAA Medical Gases. Doing so will help the company in the following ways:

1.     Give an overview of the AAA Medical Gases. The company can use Facebook to post pictures of the corporation and videos of its principals describing what it does. This approach acquaints the public with the company. This solves a lack of awareness problem. For example, some people do not know that AAA Medical Gases also sells helium to balloon stores.

2.     Offering an online business forum. Established AAA customers can use a Facebook link to place gas cylinder orders. Potential clients can query with background information about their business and their gas cylinder needs. The details can serve as an icebreaker when sales personnel initiate talks with business prospects.

3.     Providing cylinder delivery schedules. Cylinder gas truck routes and timetables can be posted on Facebook. The information can be updated to reflect unforeseen delays, such as weather or traffic congestion. This tactic can spare customers from calling AAA Medical Gases about cylinder gas arrival.

4.     Bonding with customers by spotlighting milestones. Significant professional and personnel achievements can be touted on a section of AAA’s Facebook page. Appealing to human interest will draw more Facebook visits and word-of-mouth attention about the company. Both are good for business.

5.     Doing community charity. With Facebook, AAA Medical Gases can request donations on behalf of an established benevolence organization. Better yet, the company can use the social medium to spearhead fundraisers.  There is always a local volunteer organization in need, or a family/person facing undue hardship. Taking up an altruistic cause will boost AAA’s reputation.

 This all goes to show, there’s a lot of mileage to be gained from just one social media outlet. Just think of what several can do for a company.