The Dutch Village Farmer's Market is located at 5030 Brown Station Road in Upper Marlboro, MD. Composed of 13 individual family owned businesses, the Dutch Village Farmer's Market takes pride in providing consumers with fresh produce, baked goods and natural products. The Market also provides a gift shop filled with Amish made crafts and furniture.
To ensure that the Market is using Facebook effectively and efficiently I would recommend the following:
1. To increase viewership, the Market must make Facebook visible on their main website. The Facebook logo should be visible on the company website’s homepage. When selected, the logo should direct users to the company’s Facebook page.
2. To encourage internet awareness and participation, the Market should offer free items through Facebook. Once directed to the company’s Facebook page, a user could select the “like” icon on Facebook to receive one free item at the Market (such as one chocolate covered strawberry or one scoop of ice cream etc.).
3. To increase consumer spending, users who frequent the Market (and the company homepage) could be randomly selected as the Fan of the Month. The Fan of the Month could be featured on the company Facebook page and also win one free meal at the Market’s Kountry Grill diner.
4. To inform users, information about the 13 businesses and photographs must be provided on the Facebook page.
I LOVE this market! The food is delicious and the people are so friendly. If you want to check it out, here's the link: www.dutchvillagemarket.com
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