I want this man in my PR project group!

               Nothing beats learning about public relations tactics from the professionals. This is vividly exemplified by the video above: Highlander, The Home Of Marketing Craftsmanship. Gordon G. Andrew, Managing Partner, gives some valuable insights about strategic communications in this brief overview. For example, one common error businesses make is assuming their releases alone are sufficient for effective public relations. One typical mistake with public relations agencies commit is failing to think through how their PR plan tactics will boost sales. I recommend watching this interview. In short, I'd like to have this man on my public relations project team!