iD – Iconic Denim : Armani’s digital brand integration at its peak

After an amazing and successful year for the Armani group, the newest brand - Armani Jeans - is leading the way. Their online communication strategy seems complete now. While their website is impeccable, the Experience section offers us all the latest news from their famous ad campaigns, using various types of media like photos and videos. Also, in addition to an innovative branded game “The Room” which has been developed in 2010, staring Megan Fox and soccer player Cristiano Ronaldo, the brand has finally decided to offer us iD-Iconic Denim, the new blog signed by Armani Jeans.

On the blog, you will feel the iconic and mystic brand attributes of Armani Jeans denim. The team is valorising conversations by sharing content with their audiences. Photos, videos, short-films, news, and contests are some of the content offered to all of us. Perhaps, I bet you will be interested in their upcoming contest: Show off your denim iD. All you need is a picture of yourself wearing your fav’ AJ denim and you could win a chance to assist to the filming of the new ad campaign in New York City! Ready, set, find your coolest denim!

Oh and talking about it, here is a preview of the not-yet-but-predictably famous ad campaign...did you guess who will be the new Armani Jeans faces this winter? These shots will be enough to get you excited for the launch of iD on January 6^th...it’s a rendez-vous!

Posted by Elisabeth von Thurn, for Vogue USA

(iD is a fictive blog template created for a NYU course project)