Bacardi Ltd., recently launched their first spiced rum, Bacardi OakHeart. Along with the launch of this prize-worthy rum comes the launch of their blog, Taste Makers: For The Modern Day Adventurer.
This blog will provide consumers with the latest recipes, trends and cocktail bars. Consumers will also be able to participate in many online competitions that offer adventurous prizes. For mixologists, who Bacardi OakHeart has dubbed Taste Makers, this blog will act as a forum where bartenders, bar owners and mixologists will be able to share industry secrets, participate in online and live mixology competitions as well as a chance at winning awesome adventurous prizes.
After checking out Taste Makers, it is evident that Bacardi OakHeart is not only dedicated to developing cocktail culture but they are also passionate about adventure.
We expect big things from this blog!
(This is a fictional blog post for Bacardi OakHeart. This post was created by NYU-SCPS students as part of an Integrated Marketing Communications assignment)
The Taste Makers blog debut announcement has a lot of audience appeal. Promising recipes, trends, cocktail bars, and many online competitions, all predicated on Bacardi Oakheart, is sure to draw a lot of blog followers. It's is easy to spark public interest in rum, since it can be woven into many social settings (private parties, bars, restaurants, discotheques, hotels, etc.)
ReplyDeleteAbout me becoming a Taste Makers fan? I'd drink to that!
Rum punch, anyone?
ReplyDeleteNice use of the Blackbook Nightlife comparison. A vivid, colorful description, especially for those in the style & culture scene. You've set the stage well for what I'll expect to find at the Taste Makers blog.