Traditional marketing techniques will always hold precedence
over the fuzzy analytics of social media. The research behind them are solid,
they work, and they can be measured. Digital media is now the loud mouthed step
child that has a point. Consumers have more control in what they want and have
become delightfully vocal in telling us. Ad banners on websites are not enough
to catch their interest; they want more engagement with tactile benefits. That
takes work. You can't expect a 40K - 60K return on a well developed social
media plan for the next quarter.
Social media is about relationships with your consumers. It
is about sharing more information with them than the next product launch. Give
the consumers something to chew on. Give them the information to make better
decisions or get save money. Show them how to conduct research on the next big
investment in their lives. Don't forget to make them laugh and show them some
fun. Contests are still good if the prize is worthwhile. Don't lie, don't scam,
spam or be socially unaware of your consumers needs and values. Please remember
that it is a slow process. Aye, there's the rub. That stupid ghost never told
you that, did he?
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