Girl Scouts of America is one of the most loved and familiar brands in the world. With a mission to build girls of courage, confidence, character (and make the world a better place), the Girl Scouts of America develops cute little armies of personal sellers to push affordable and delicious products. The Girl Scouts are so cute and courteous in their green uniforms you almost have to buy something from them...and who doesn't love those Thin Mints?!
Bring on the Thin Mints & the Samoas.
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Shayla, you nailed it. This is Personal Selling at its very best. And they're learning entrepreneurial skills in the process.
Reminds me of selling lemonade on a hot summer day? Did anyone do that kind of thing?
When I was young, I didn't sell lemonade on a hot summer day, but there were young girls in my neighbiorhood who did that from time to time from June until August. For me, my youth personnel selling angle was in winter shoveling people's snowcovered driveways. When I was 10 or 12 years old, I used to go door to door with a metal shovel and ring door bells. Fairly often, I would get hired by housewives and senior citizens. Shoveling driveways was hard but noble work. I wasn't just a seasonal job to earn to few extra bucks. It was also a necessary service to people who were not up to clearing their driveways on their own.
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