Greenberry's From The Brim Of The Cup Blog Is Heating Up

(This is a mock blog exercise being done for a NYU-SCPS public relations course. The event is fictional and being done strictly for educational purposes) 

 Greenberry's Coffee And Tea Company announces its new coffee lifestyle blog: From The Brim Of The Cup. The blog revolves around the various encounters of Greenberry's coffee customers at its 14 cafes in Virgina, New Jersey,  and Louisiana. Blog followers will learn about the happy occasions that arise from having quality java in a congenial environment. Some examples are friends meeting long lost pals, marriage proposals, job offers, formation of new clubs, and the start of community crusades. Readers will see how people of all ages, and from all walks of life, are touched by the socially bonding experiences that begin with a cup of coffee.
 In addition, From The Brim Of The Cup will keep people posted on Greenberry's coffee promotions, and news of incoming brews. The blog will run features about coffee from different angles. Just a few are preparation techniques, history, popularity, and its role in public relations, the media and Hollywood.
 And let's not forget that Greenberry's keeps its scene sizzling aside from serving hot stuff.   Did you know our franchises spearhead charity drives, civic group get-togethers, and entertainent events? Greenberry's also hosts open mike nights, live bands, instrumentalist solos, poetry/literature recitals, and acting showcases. You'll discover more about these activities in From The Brim Of The Cup.
 Writ large: There's much more to the coffee experience than simply sipping a good cup. Check out the new blog at http://fromthebrimofthecup.blogspot.com. You will get the warm feeling that comes with sharing a word or two over coffee.

iD – Iconic Denim : Armani’s digital brand integration at its peak

After an amazing and successful year for the Armani group, the newest brand - Armani Jeans - is leading the way. Their online communication strategy seems complete now. While their website is impeccable, the Experience section offers us all the latest news from their famous ad campaigns, using various types of media like photos and videos. Also, in addition to an innovative branded game “The Room” which has been developed in 2010, staring Megan Fox and soccer player Cristiano Ronaldo, the brand has finally decided to offer us iD-Iconic Denim, the new blog signed by Armani Jeans.

On the blog, you will feel the iconic and mystic brand attributes of Armani Jeans denim. The team is valorising conversations by sharing content with their audiences. Photos, videos, short-films, news, and contests are some of the content offered to all of us. Perhaps, I bet you will be interested in their upcoming contest: Show off your denim iD. All you need is a picture of yourself wearing your fav’ AJ denim and you could win a chance to assist to the filming of the new ad campaign in New York City! Ready, set, find your coolest denim!

Oh and talking about it, here is a preview of the not-yet-but-predictably famous ad campaign...did you guess who will be the new Armani Jeans faces this winter? These shots will be enough to get you excited for the launch of iD on January 6^th...it’s a rendez-vous!

Posted by Elisabeth von Thurn, for Vogue USA

(iD is a fictive blog template created for a NYU course project)

BLOGGING DEVA'S

Devachan, the salon that revolutionized dry hair cutting for curls is getting into blogging!  Curly girls and those who love a good spa deal will be interested in visiting their page at Deva'sLanding.  

Lorraine Massey, cofounder of the salon, introduced me and many others to the "no poo" method of washing without shampoo and I can't wait to hear what else she has in store.  Are you excited about Devachan's new blog?  What do you think she should cover?

POSTED BY MELISSA RODRIGUEZ OF NATURALLYCURLY.COM 
(actually, this is an NYU assignment and unaffiliated with Devachan or naturallycurly.com)

MACY'S MARIONETTES

I know as a NY'er I can get pretty jaded about crowds and window gawking around the holidays.

But when I saw Macy's, it was just beautiful.  I had to stop, and for a NY'er that's a big feat.  The puppets and music are so whimsical, it makes you pause to take it all in.  If you get a chance, take a look at the 6th avenue 34th street side and make sure it's dark out.

Oh, and it benefits the Make a Wish Foundation.  Nice to see someone get the true meaning of Christmas :)

The video doesn't do it justice but just so you catch a preview:

POSTED BY MELISSA (disregard my signature for now)

Skinny Cow introduces a great new blog

Look what we found, Women's Health Magazine readers...
The Skinny Cow Brand Launched a new blog this week called "Skinny Cow Dreamy Clusters: Have your candy.  And eat it too."  Skinny Cow is known for producing delicious, low calorie ice cream and candy.

Skinny the cow welcomes blog readers with "Hi!  I'm Skinny, a.ka. the goddess of all things delicious and indulgent".  Love the opening.

Join us in reading this new blog, that promises to provide content about happy, healthy, fun living, with a focus on those decadent dreamy clusters.

What do you think of the new "Skinny Cow Dreamy Clusters:  Have your candy.  And eat it too" blog?  Write below, and check out the blog at http://scdclusters.blogspot.com/.

(This is a fictional Women's Health Magazine blog post for Skinny Cow.  The post was created by NYU-SCPS students as part of an Integrated Marketing Communications assignment)  

‘62 Reasons’ Gets Integrated

Whilst investigating the IMC playing field this week I came across:  “62 Individual Reasons to Drink Coopers 62”  an integrated campaign granting the audience access to explore all 62 individual reasons to drink the beer, through a range of interactive and traditional channels.

The campaign has been executed across print, online, interactive billboards, Facebook & Twitter, online video and point-of-sale material within bottle shops, bars and clubs. 

The ad agency responsible for the campaign even created a new website  www.coopers62.com.au allowing users to navigate through video of all the different reasons, explore them in more detail and share them directly through Twitter and Facebook.

I like the IMC component of the PR mix. Not only are there loads of really interesting tools to discover and play with, but with daily advancements in digital and social media – any idea can be brought to life, targeted and measured in really specific ways.

BE Comes to Life at NYU-SCPS (Part II)

NYUSCPS's first-ever Branded Entertainment 

course comes to a close

Students bring IMC to life with web series concepts for megabrands Axe and Starbucks 
(Part II )

(Part II) Starbucks introduces Sessions in the City, a web series of several chapters. The series will speak directly to our customers because the main characters are actual characterizations of people who drink Starbucks on a regular basis.

One of them is a successful businessman who speaks to the business professionals who lead successful lives with active social lives and status. The other character is a younger woman who represents the younger demographic -- the person who is looking to Starbucks not only for the coffee, but for the overall lifestyle/experience that comes while drinking the coffee.

Sessions in the City is an exciting new series that will continue to expand the Starbucks brand.* 

(* This is a fictional web series concept for Starbucks. The web series description was created by NYU-SCPS students as part of a final project for a Branded Entertainment class.)